Marketing Law

We are leading experts in marketing law. Heidi Højmark Helveg was a member of the Marketing Committee, which is the expert committee under the Ministry of Business and Growth that developed the proposal for the marketing law that is currently in effect.

Examples of case areas at 3H Law:

• Classic marketing law, e.g., misleading advertising, price marketing, mandatory texts, comparative advertising, good business practice and good marketing practices, (avoiding) greenwashing
• Online marketing, e.g., cookies, spam rules, profiling, use of others' trademarks/brands/images/texts in marketing
• Influencer marketing
• E-commerce
• Regulatory marketing law, e.g., marketing of health services
• Consumer law